The toughest words to say

When people get married and the priest says: "Do you take this man to be your lawfully wedded husband?"  The woman doesn't say Yes.  She says, "I do."

When you buy a product from someone and you both agree that it is going to help you, I'm willing to bet you rarely hear the word "yes."  The litany of responses will be: 
-Let's go with it.
- When can you deliver it?
-This makes sense.
-I'm on board.

In your professional life, you have so many people that are scared to tell people they can't do something that they avoid the "No" Response.

You know who will give you a straight yes or no?  Little kids.

When we all were little kids, if we didn't like something we weren't shy to say how we felt.  There were no filters.  A kid can "No I don't want to" and not feel pressure to be PR friendly.  Now these filters are important as we get older, but why is it so hard to elicit a simple yes or no?

I can only think of the medical profession where people are given a clear 2 options but even then, you're never given a yes or no.  It's positive and negative.  Positive can mean a bad diagnosis.  You're given suggestions. (Thanks to insight from my friend in healthcare)

No seems to scare people because it signals the chance of losing an opportunity.  Even if that person is not interested, the thought of saying No could mean never.  Saying Yes shouldn't be hard but if you say Yes too much, people question your backbone.  

People avoid situations where they have to say Yes or No.  If you were to google "Yes or No",  You will see blogs and articles with people giving advice on how to avoid saying Yes or No.  ( I did the homework for you- "Yes or No")