What type of private college are you?

This article may make some VP's of enrollment uncomfortable because it forces them to ascertain what their college may be telling prospective students.

http://www.bellinghamherald.com/2014/03/10/3521427/college-costs-rising-more-rapidly.html

The most telling part of the article is:

At private research universities, including many of the nation’s most elite, the net price rose by an average of $2,700 for the poorest families – those with incomes under $30,000 a year – compared with $1,400 for their higher-income classmates. Those averages are also adjusted for inflation, and the sample is limited to students who received any federal aid.

Experts and advocates concede that, as tuition spirals ever higher, even more affluent families need help paying for it, making the situation far more complex.

Wealthier students still pay more for college educations, on average. But to help colleges maintain enrollment numbers, keep revenue rolling in and raise standings in annual rankings, these students are getting billions of dollars in discounts and institutional financial aid that many critics say should go instead to their lower-income classmates.

“Schools are talking out of both sides of their mouths,” said Stephen Burd, a senior policy analyst at the New America Foundation, a nonprofit think tank. “They say that they support access, but in general they’re giving more and more of their aid to higher-income students.”

Burd calls the practice “affirmative action for the rich.”

Thoughts...

Read more here: http://www.bellinghamherald.com/2014/03/10/3521427/college-costs-rising-more-rapidly.html#storylink=cpy