Tuesday, February 23, 2016

So much to do...do nothing

As a professional balancing your work and personal life, there's certain priorities that we as people place on certain tasks. Going back to what you know is a comfort zone.  Even if it's no longer effective, you say to yourself, "it's the strategy that achieved company success." Sometimes we simply have so many problematic issues, that we do the easiest thing.

Nothing.

We do nothing.  We see the problem and we do nothing.

One of my favorite comedians, Jim Gaffigan always jokes about having to do so much that you simply take a nap.  There's a proverbial nap you take when you notice numerous challenges to overcome.  We all have set a "danger" level system that ultimately prevents us from being proactive to challenges.

Marketing- Deliverables are constantly set to deadlines.  Sometimes you compile data that gives you more work and it becomes a bigger challenge.  With facing the creative and analytical side of marketing, it's easy to blur what's important to do.  Still the decision to do nothing brings much worse consequences than being complacent.

Sales- You've noticed that each quarter the sales target is not going to be hit.  You also realize there's internal struggle within your sales management teams. You also forgot about the competitors that's consistently beating you every quarter and slowly taking customers from you.  There's so much to do, the easiest thing is to do nothing.

The best time to seek out help for so much work, is at the beginning of that work load.  Playing "catch up" is not fun and it forces you to always have to come from behind.  If you can anticipate issues and keep an open mind, you can stop a lot of the road blocks from hampering your success.


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