Proactive or Reactive

I've always heard the phrase "Be proactive, not reactive." 

People want to be proactive-They really do.  Everyone is not so naive they can't see something isn't  right.

 There just seems to be a greater fear in being wrong.  Being wrong puts your word and credibility in danger.  My boss told me after growing his first start up successfully, He though he was the smartest man in the world.  No one could tell him different.  Then he hit obstacles with the economy and realized, he wasn't always right.  He got fed up with reacting to things out of his control.  I've seen so many marketers become reactive to what others do in their industry that they attempt to play catch up.



 It's easier to say, "Well that firm increased their conversion rate 15% higher! Let's do this." It's much harder to say, "After data and valid assumptions, we believe this could make us the market leader." 

You could be wrong and looked at as a fool.....or you could be right and considered the ultimate thought leader and expert.