You must like my Never-Ending story title reference. As a child, this was one of my favorite movies.
Enough 80's cheese....
I'm a big fan of TV screenwriters. It's really challenging to write something that will catch a person's attention over 22 minutes ( subtract for commercials) There'e so much character development in creating a villain and hero. Imagine how much tougher it is grabbing someones attention for 30-45 seconds.
There's a story that never ends and it's a story of conflict. Every story has to have a section where you raise an eye brow. In sales, we talk about pain so much that it pains me to say the word.
I'm trying to save the day of people yet sometimes I forget my own story. The story is imperative to grab the attention of people. It's way too many products and services out there. Your product offering is no different than the next persons and very few people have a true monopoly. Whoever has the most engaging story wins the trust and business.
"We have the lowest prices and offer the best service"
Prospect says, "Ok."
"We actually had a client in similar size to you voice pricing concerns. We were able to show them some data on costs and they were surprised to see we weren't priced as high as they initially thought. They told us about the lack of service attention their previous company gave them. We told them we're dedicated to their business goals and want to help them go farther."
!
"Really?! Ok, we're listening to you now."
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