Patient through the noise

(Great artwork by Alliecat at DeviantArt)

For a moment, think of any networking or social media based environment.

So many people to speak to yet so little time to do it.  You're excited because you know exactly what you want to say to anyone who give you attention.  You're like a dog when they see the leash in the owners hand for the walk.  You ask all these questions to yourself so you can anticipate the moment to say..

Keep calm...you will eventually hear the words you want to hear.  You just can't force it.  Remember, effective marketing nowadays is about pulling people into your world and having them become curious.  A sense of mystery goes a long way.  I look on LinkedIn and I see businesses that post content and it always comes back to what they really want to say:

"Come see us at ________ We can help you solve your problem." (Not sincere)

With more and more digital noise, this has become an annoyance for people.  Skeptics will believe you wrote the post for your business, not solely to provide a great nugget for people to remember and use.  All this digital noise turns into a cacophony.  It's way too much noise. People tune out noise.  If I can quote a song lyric from AlunaGeorge:

"It's just noise. white noise."
"I'm hearing static, you're like an automatic. you like to keep me on repeat and hear me crying."

Once you look at a conversation and provide a sincere opinion or statement,  you'll pull that person in and they will say...

"So tell me, what do you do?"

SUCCESS


Now Playing- "White noise" (by AlunaGeorge)